Topic

Beauty salons

Hair, nail, lash and beauty salons: bookings, rebooking, reviews and the posts that bring clients back.

A blank sheet on a wooden clipboard beside a small orange square, two cotton pads, a glass bottle and a folded white towel on a bone coloured table

Beauty salons

Consultation and patch test forms online, signed before she sits down

The consultation form should travel with the booking, not with the client. Here is how a salon collects it online, where the signed version belongs, and why the patch test deserves its own slot in the diary.

November 9, 20264 min read

Two blank appointment cards on a bone coloured table, the second marked with a small orange dot, beside a brow brush, a stone dish and a folded white towel

Beauty salons

How to get clients to book the touch-up before they leave

Rebooking is decided in the chair, not in a reminder sent six weeks later. Here is the sentence that books the touch-up while she is still with you, and the system that catches everyone who leaves without a date.

November 6, 20264 min read

A phone with a dark screen on a bone coloured table beside a plain orange card, a brow brush, a glass bottle and a folded white towel

Beauty salons

Turn Instagram followers into salon bookings: the three tap path

Followers who like every photo and never book are not undecided. They opened your profile, found a DM instead of a booking, and moved on. Here is the path from the bio link to a confirmed slot with a deposit.

November 3, 20264 min read

A stack of blank appointment cards with an orange stamp on the top card, a brow pencil, a ceramic dish, a small glass bottle and a folded towel

Beauty salons

Online deposits and course bookings on the tool your salon already uses

You do not have to leave Booksy, Fresha or your website builder to take deposits online. What most salons are missing is their own site doing the booking: treatments with a deposit, academy dates with a seat you can hold, and every booking still landing in the dashboard you know.

October 30, 20265 min read